In the best traditions of sociology and journalism, Reginald Bibby has given us a careful and objective assessment of religion in Canada. His is a much-needed book, because no society can be fully understood without insight into its religious dynamic. Drawing upon a number of major surveys in recent years, Bibby has woven a mass of data into a coherent and meaningful whole. His is also a book that will be valuable to Americans as well as Canadian readers, for Americans can see much of themselves in the picture that emerges from his analysis: religion important but not having primacy in our lives, and consumers telling the Churches the type of religion they want - and, for the most part, getting it.Reginald W. Bibby